How and When to begin...

No branding effort can truly begin without a 

thorough review of current business objectives,

the corporate mission and an examination of the

products, processes or service offerings. This is

especially true for new launches. There is no magic

formula that prescribes the need for a brand review.

However, there is a strong case for setting data triggers

that initiate a general overview process. And it is always

appropriate to make inquiries that push the boundaries of

your comfort zone and flesh out your competitor’s capabilities.

Any investigation should serve to reinforce or improve the brand mission,

the unique selling position and all relevant factors that influence a customer’s experience, from initial sales and use to after-sale service requests.

This process may reveal a need to rebrand or develop an improved USP and refined user experience. Note, good branding is built on an honest appraisal of the solutions your company provides. Quickly improving customer experience deficiencies and solving customer satisfaction problems, even anticipating them before they occur, are essential business objectives.

Unique Needs Demand Unique Solutions...

Great content has no singular source. Often the best idea springs from something completely disconnected. A clear understanding of your audience and how they experience your USP is required to develop and present an effective brand story.

BRAND OVERVIEW - REVIEW, RESEARCH, PROPOSALS

Depending on timing and need, a review of your USP, target audience,

business objectives, corporate mission, market competition, unrealized

opportunities and more provides the basis for brand recommendations.

COPYWRITING, SCRIPTING, STORYTELLING

Great creative headlines and messaging are drawn out by vigorously

brainstorming all relevant information. This process sparks creative

concepts, power words that become brand slogans and story lines that

connect, engage, inspire and persuade your audience.

CREATIVE VISUAL CONCEPTS

The creative process is often perceived as serendipitous, even accidental. Creativity “on demand”, however, is a well-tuned process

that often surprises even those who are closely engaged. Your brand

will benefit from this carefully focused energy.

graphic design            photography / photoshop

motion / video             post-production

Today, visual power is composed, shaped and tailored using various digital acquisition and software platforms. From art conception and production to final delivery, the visual image underpins all graphic communication. Whether still or motion, an image is the backbone

of brand messaging. Headlines are telegraphed and empowered by

the pictures that ground them.

Don’t you think the time is now to tell the story of your unique brand experience? To uncover bold new ways to strengthen and expand your brand’s impact through exceptional storytelling?

Our business is telling stories - to make them powerful, inviting and memorable. Our bespoke services are of special advantage to small business owners, but highly effective for any company with a compelling story to tell - click here for all our specialized service offerings.